In 2021, the Indigenous Tourism Association of Canada (ITAC) introduced The Original Original Mark of Authenticity. Its design is a masterful blend of simplicity and depth, with two letter Os interlocked to symbolize the interconnectedness of all life within the earth’s embrace. At the heart of these circles lies a flame motif, divided into three […]
The Yellowhead Highway corridors (TC#16 and BC #5) provide a unique gateway to some incredible indigenous attractions, amenities, and events in Western Canada. Our highway, named after Iroquois Métis nicknamed “Téte Jaune” or “Yellowhead”, traverses the lands of the First Nations, Métis, and all Indigenous Peoples of Canada. Their rich history and cultures enrich our […]